Post by account_disabled on Mar 5, 2024 3:29:24 GMT -5
Choosing the right keywords, as we have already partly seen, is a rather complex topic. So far we have focused on the Website SEO Clinic, therefore on an ex post analysis. Let's now try to understand what to do when we don't have a list of keywords and we want to set up an Adwords campaign, for example. Basically, the principle for researching keywords for Adwords is the same as that used for your SEO strategy, except that in this case you have to focus on a much smaller number of words. Before seeing methods and tools, however, I realized that in previous articles we started immediately with analyzes and tools and focused little on what keywords are and how we can study them.
The keywords at the macro level differ between Head Terms and Long Tail: the names are borrowed from statistics and indicate on a Cartesian axis the values closest to the ordinate and the values furthest away respectively. If we consider the number of keywords on the abscissa and the number of searches for each word on the ordinate, we understand that the Head Terms are the keywords that generate the greatest Hong Kong Telegram Number Data search volumes , but they are limited in number. For the most part these are queries made up of one or two words, among the most searched for. Vice versa, Long Tails are the words that generate a lower number of queries , these are usually searches made up of 3-5 terms that are typically less known and searched for. However , since they are niche queries, they are expected to convert more.
Afamous maxim (attributable to an anonymous person as far as I know) states: Use head keywords to generate volume and long tail keywords to generate profit. So which type of keyword interests us more, Head Terms or Long Tails ? The answer is not so easy because the most important things to do are at least: Initially find the right balance between the two, optimizing traffic and conversion rates as best as possible. Having found a square on this (it will take some time) you will be able to concentrate better on optimizing the Long Tails : the difficulty lies precisely in finding the right balance between the higher conversion rate and the low traffic they generate, The Long Tails therefore: They help to better understand the user's intention and add a more selected target They have less competition They have a lower CPC However, they generate less traffic than Head Terms and this must be taken into serious consideration.
The keywords at the macro level differ between Head Terms and Long Tail: the names are borrowed from statistics and indicate on a Cartesian axis the values closest to the ordinate and the values furthest away respectively. If we consider the number of keywords on the abscissa and the number of searches for each word on the ordinate, we understand that the Head Terms are the keywords that generate the greatest Hong Kong Telegram Number Data search volumes , but they are limited in number. For the most part these are queries made up of one or two words, among the most searched for. Vice versa, Long Tails are the words that generate a lower number of queries , these are usually searches made up of 3-5 terms that are typically less known and searched for. However , since they are niche queries, they are expected to convert more.
Afamous maxim (attributable to an anonymous person as far as I know) states: Use head keywords to generate volume and long tail keywords to generate profit. So which type of keyword interests us more, Head Terms or Long Tails ? The answer is not so easy because the most important things to do are at least: Initially find the right balance between the two, optimizing traffic and conversion rates as best as possible. Having found a square on this (it will take some time) you will be able to concentrate better on optimizing the Long Tails : the difficulty lies precisely in finding the right balance between the higher conversion rate and the low traffic they generate, The Long Tails therefore: They help to better understand the user's intention and add a more selected target They have less competition They have a lower CPC However, they generate less traffic than Head Terms and this must be taken into serious consideration.