Post by account_disabled on Dec 23, 2023 5:18:56 GMT -5
There is therefore a significant risk of missing out on your market or only reaching part of it. I recently met a business leader who reaches at best 20% of his online market with his site, others who completely miss out on their markets or still others who communicate with major investment efforts. (editorial committee, agencies, editors, etc.) on subjects for which there is absolutely no demand online. Paradox: we often observe that in the same market, most companies have the same way of seeing a subject. So, they will all produce content to seek to make themselves visible on the same themes and often without market analysis.
We often have a market situation where it is almost impossible to position yourself Email Data on a query where there are only 3,000 requests per month, whereas it is quite easy on a close and sometimes even synonymous query but for which there are there may be 60,000 requests per month (this is the case for example in the insurance market). Online competition has nothing to do with offline competition. When we talk about online competition to our interlocutors, they think of the online presence of their offline competitors. Very few are aware that online competition may have nothing to do with it. on the same offers and that we will have to surpass: pure player web, “small brands”, information sites, blogs, forums, Wikipedia… Sometimes the online competitor can be a partner or reseller.
For example, for a price comparison site, all the sites it links to are both partners (it sends them traffic) and competitors: a consumer can go directly to the site of an offer without going through the comparison site. . I also noticed that a distributor can be a competitor. For example, in household appliances, many resellers keep things simple and copy and paste the product sheets they distribute. There are many cases of duplicate content between the product pages of a manufacturer and the pages of its products on the sites of its resellers. And it is often the distributors/resellers’ pages that are the most visible. Communication is often based on the solution and not on the need.
We often have a market situation where it is almost impossible to position yourself Email Data on a query where there are only 3,000 requests per month, whereas it is quite easy on a close and sometimes even synonymous query but for which there are there may be 60,000 requests per month (this is the case for example in the insurance market). Online competition has nothing to do with offline competition. When we talk about online competition to our interlocutors, they think of the online presence of their offline competitors. Very few are aware that online competition may have nothing to do with it. on the same offers and that we will have to surpass: pure player web, “small brands”, information sites, blogs, forums, Wikipedia… Sometimes the online competitor can be a partner or reseller.
For example, for a price comparison site, all the sites it links to are both partners (it sends them traffic) and competitors: a consumer can go directly to the site of an offer without going through the comparison site. . I also noticed that a distributor can be a competitor. For example, in household appliances, many resellers keep things simple and copy and paste the product sheets they distribute. There are many cases of duplicate content between the product pages of a manufacturer and the pages of its products on the sites of its resellers. And it is often the distributors/resellers’ pages that are the most visible. Communication is often based on the solution and not on the need.